1) Kure Bazaar is a revolution for Nail Polishes and Nail Care, how did all start ?
It all began when I was pregnant with my son, I had that "awakening" and I started to be more and more conscious of what I was putting in my body. I chose as much as possible to eat organic and then it also drifted to my cosmetic choices. As much as I love nail polishes, during the first months after the birth of my baby, I had naturally stopped wearing them.
Since then, cosmetics have come a long way and today we can find a variety of natural options, but it's unbelievable that no alternative of a classic nail polish - which would guarantee longevity and have a range of great shiny colors too - is still unavailable to find.
That's when I got together with one of my closest friends (who happens to be in the cosmetics industry for over 30 years) and seriously started to look into this matter. The most amazing thing is that we were then fortunate to work together with one of the best laboratories today, who accepted to take this challenge with us...
2) The colors, resistance and shine of Kure Bazaar are exceptional, you can hardly believe they're naturally-based, how is this possible ?
I have to admit, we were quite surprised ourselves with the results as the whole journey wasn't always promising... I can tell you that it didn't even seem possible at the beginning of our research 2 years ago.
Yes, we wanted a natural based formula, but on the other hand we were not willing to make compromise whatsoever it needed to be resistant, long)lasting, fast-dry, super shine and have great colors too, in other words, quite a challenge ! And up to 90% of natural based ingredients is the highest percentage possible today to achieve these results.
The outcome was so miraculous... nature is "also" capable of amazing things !
3) It's amazing how a new brand, has already such a craze around it, how do you explain that ?
You're right, it's unbelievable ! I think it's simply because a lot of women can relate to it ; we all want beautiful, vibrant colors on our nails and if on top that it's so much better for you, less toxic... it can't get better than that !
4) I love your Jeans Collection, can I ask you what your personal favorites are ?
Difficult to say, I love all of them as each and every colo has been made with such precision until we obtained the right tint according to us - if you think about it, tints can be modified to infinity ! Once the formula was finalized, our top priority was the creation of the colors - and still is : we are already working on the colors of our next collection...
But to answer your question, if I had to choose just one, it would be the one I found most challenging to express as I knew exactly what I was looking for (which sometimes can be so difficult to explain !) : Stietto - it definitely represents the ideal red to me.
Kartika interviewed about Kure Bazaar.
Mais pour répondre à votre question, si je devais n’en choisir qu’une, ce serait celle sur laquelle j’ai été la plus exigeante: il s’agit de Stiletto – j’avais une idée tellement précise dans ma tête (qui, des fois, est si difficile à expliquer!) et nous avons passé un temps fou à mettre au point cette teinte… Il représente pour moi LE rouge idéal.